Blog - Product photography and videography studio in Chicago

Product Photography vs Lifestyle Photography: What Does Each One Do?

Product photography shows an item clearly; lifestyle photography shows that item in a believable context. Most e-commerce brands need both.

Flat lay product photography is an overhead image made with the camera facing down toward products arranged on a surface.

A product detail shot is a close photograph that shows a feature shoppers need to inspect before buying. It may

A hero shot in product photography is the lead image designed to make a product immediately desirable and recognizable. Unlike

The most useful product photography angles are the ones that answer a shopper’s questions: a straight-on view for identity, a

The best background for product photography is the one that makes the product easy to understand, supports the brand, and

Product photos should use a white background when the image needs to explain the product clearly, meet a retailer or

Every e-commerce store needs product photos that identify the item, explain its shape and features, show scale, document what is

A product page should have enough images to answer the shopper’s important visual questions without making the gallery repetitive. For

A complete product photography shot list is a written plan that connects every image from a shoot to a specific